As you know, I talk a lot about making business easier and DECIDING that making money gets to be easy.

So when I had to remind myself that for the millionth time the other day as I was adding more ridiculous and complex things to my to-do list – yes, I’m still undoing a lot of my own programming – I had to snap out of it and ask myself out loud..

“ELISE! WHAT DO YOU ACTUALLY WANT TO DO? WHAT ACTUALLY FEELS GOOD? FEELS ALIGNED?!!?”

And so I took a moment to center myself, take three big deep breaths and settle into my heart.

I want to create that sequence.

I don’t want to publish that page.

I want to schedule those posts.

I don’t want to sell that product anymore.

I want to change how I do this offer.

I don’t want to use that software anymore.

And as I crossed things off my list and circled only the things I REALLY wanted to do and TRULY felt aligned with, the path to my desires became crystal clear once again. It can always be easier.

The path of flow and ease is what I choose to follow.

Here’s the thing:

YOU’RE ALLOWED TO CHANGE YOUR MIND.

About your business direction.

About who you want to work with.

About what you’ll say yes (and no) to.

About the services you use.

About the people you network with.

About the offers your sell.

You are allowed to change your mind at any moment, stop everything altogether, completely 180 all the things if you feel it helps you shift more into alignment with who you really are and what you really want to do with your big beautiful life.

That’s why I moved my signature course to an evergreen product and lowered the price. Because I have so much more to create at a higher level and I can’t recreate that content at that stage of my life and business ever again. But people need that course specifically for the level they’re at and so it makes sense to make it readily available.

That’s why I started accepting applications for future one-on-one and mastermind work. Because even though I don’t do it now, and haven’t been lit up about it, there’s a part of me that feels like that could change and it’s an intelligent idea to gather an interest list now while I let myself naturally find my way there.

That’s why I decided to start selling every single day
. Because it really does get to be stupid fucking easy. As easy as I will allow it to be. Because it’s my zone of genius, because it’s a lot of fun and because I want to!

YOU’RE ALLOWED TO CHANGE YOUR MIND ABOUT EVERYTHING AND ANYTHING YOU WANT, OKAY!?!?

So here’s what I want you to do to get very clear on what you really want and what feels aligned.

At some point today, I want you to take out your journal or open up a word document and answer this question with whatever stream of consciousness comes out.

If my success was guaranteed and I knew without a single doubt I couldn’t fail – what would I actually be doing right now in my business?

Don’t filter yourself. Don’t edit yourself. Just let it all out. And from the results, ask yourself, what do I need to stop doing, start doing and keep doing?

Then pivot!

You have permission.

Elise McDowell