5 Ways To Get More Traffic Through Pinterest

I remember the days when you had to request to be invited to join Pinterest, when it was mainly all DIY & craft projects and there weren’t that many pins circulating around so you would literally pin every post there was. Oh my how the times have changed!

Pinterest is an amazing tool you can utilize for your blog (if you didn’t know that already!) The biggest attractor is the amount of traffic it can bring to your blog consistently. For me, Pinterest my third biggest traffic driver for my blog.

So if you yourself are interested in getting more traffic to your blog through Pinterest, here’s how:

Note: There are affiliate links in this post which means if you click them and sign up for the tool, I will receive a small commission for it.

1. Create Boards Relevant to Your Niche

What is your business industry? Social media? Recipes? Self love? Knitting sweaters for penguins? (they actually exist). The reason you want relevant board topics is so that people start to trust that you’ll share content specifically around the topic they’re interested in. Create a different boards for the topics within your industry and niche.

Example: If your industry is Social Media Marketing, you can have separate boards for Instagram Marketing, Facebook Marketing, LinkedIn Marketing, TikTok Marketing etc.

Bonus Tip! Don’t forget to make your first board dedicated to all of your blog posts!

2. Join Tailwind

Tailwind is a scheduling tool for Pinterest that allows you to automate your marketing process on the platform. 

There’s a lot of incredible perks to using Tailwind. First of all, it eliminates you having to be on Pinterest ALL OF THE TIME just to get your pins in front of the right people, your followers increase consistently once you start using it which gets your pins in front of more people and (my favourite) the traffic to your blog skyrockets!

All of this comes with far less work (and frustration) than your current pinning strategy. 

I spend a few minutes each week topping up my boards with new pins, and they roll out on a schedule I’ve pre-set throughout that week.

3. Use Keywords

Millions of people are using Pinterest’s search engine every single day. And they’re using keywords to find the information they’re looking for. (I don’t know how many times I have searched ‘brunette balayage’ to find exactly what I’m looking for – I still haven’t had the guts to get it done yet!) This is how you can position your content to show up in front of these people.

Use keywords in your pin descriptions: People will find your content so much quicker when you add keywords!

For example: If your business is plant based weight loss, you may want to use use keywords like cooking, baking, recipes, vegan, plat-based, sugar-free, gluten-free etc in your descriptions. But you also want to drill down in this content and get more specific. Think of what people will search for when they’re looking for something specific. Such as, “plant based recipes for people with allergies” or “plant based breakfast recipes for kids” or “plant based lunch ideas.” The most specificity and the more keywords, the more search results your pin will show up in.

Bonus Tip! Add keywords into your board descriptions to give your pages that extra boost.

4. Join Group Boards

Yep, surely you’ve heard by now how important group boards are for rapid success on Pinterest. The reason being is that with the number of contributors on those boards, you have the attention of a much larger network coming across your posts. To use groups boards you generally pin different posts/products to the board that relate to the topic. That includes your own posts. A good rule of thumb to stick to is 80% other pins, 20% yours.

5. Make Your Images Pinnable

Pinterest users love bright and pretty vertical images with text. They’re like flies to a cake! These types of images get repinned over and over and over again. The easiest way to create an image like this is to use Canva, or if you’re on Tailwind, they have an in-app image creator you can use!

It’s important to be consistent with your branding and colouring when doing this – otherwise it gets a little confusing.

Bonus Tip! In your down time go back through old posts and re-do them with pin-worthy images.