So you’ve created your first digital product… now what?
Creating your first ebook or course is only half the battle. Without a great sales page, nobody is going to buy your product – no matter how awesome it may be.
Many amazing products get passed over just because the sales page isn’t compelling enough to convince potential customers to make a purchase.
I have been creating and selling digital products for about a year now and I have gone through a lot of trial and error getting the copywriting and design of my sales pages just right. With a conversion rate of 10% across my sales pages, I now feel like I have finally cracked the code on how to create a great sales page!
The goal of a sales page is, obviously, to sell your product. You want people to read your sales page and think to themselves, “Wow, I need this product in my life!” and click the buy button.
So how exactly can you accomplish that?
Here are the ten elements you should include when creating a sales page for your digital product in order to increase conversions and make sales!
1. Title and Headline
You should immediately grab your reader’s attention with the name of your product and a captivating headline that explains what your product is and how it helps your target audience.
Elise’s Note: Use powerful headlines that appeal exactly to what your potential client or customer wants i.e “Ready to hit $10k months with only 2 – 3 emails per week?” or “Want to drop 30lbs in 3 months with the easiest plant based recipes?” or “Let’s get you on Oprah with my PR secrets for spiritual teachers!”
2. Description About Your Product
Next, write a little more explaining your product. What is it about? Who is it for? How will it help them? What makes it so valuable? What’s the outcome of using the product? This should be a short paragraph of relatable text that explains exactly what your product is about.
Elise’s Note: Before I’d write about the product, I want to paint a picture for the person the offer is intended for. I’d speak directly to their pain point and describe where they’re at, how they’re feeling and how I absolutely relate and know how they’re feelings. For example,
“You’ve been trying to reach $10k months for MONTHS now without any success and you’re starting to think you just don’t have what it takes. This is UTTER RUBBISH.
You absolutely have what it takes, you’ve just been trying way too hard. It can be so much simpler and far easier than you’ve been making it. I should know.
I was stuck at $7k months for a year, A YEAR, and no matter what I did I couldn’t break through the threshold.
I tried running sales, launching new offers, creating umpteen sales but it made no difference!
It wasn’t until I realized I was making it so much harder than I needed it to be.
Let me introduce to you $10k with Email, my step-by-step course on how to create $10k months with 2 – 3 emails per week.”
Then I would go into the description about the product and how it will help them, what’s included etc..
3. What People Will Learn From Your Product
What specific value does your product provide? Here you can include an overview of the main topics covered in your product, or even the table of contents.
Let your ideal reader know exactly what they’ll receive from purchasing your product and what they can expect to learn.
4. Who The Product Is For
You might have already touched on who your product is for, but it’s always a good idea to clearly let your target audience know that this book is for THEM.
For example, let’s say you wrote an ebook for millennials who want to quit their 9-to-5 job and start their own business. Example text: “Who is this book for? Freedom-chasers and creative dreamers who want to escape the 9-to-5 and become their own boss.”
Write something that will resonate with your ideal reader and make them say, “I need this! This is so me!”
5. Testimonials (Social Proof)
People are more likely to buy a product if they read reviews from others first.
One way to get testimonials for your product is to offer a free copy to influencers in your niche in exchange for an honest review. If your product is a course, you can also sell it at a discounted price to beta testers and get testimonials from them before you officially launch.
Elise’s Note: Let screenshots become your BFF. Any time someone leaves a comment sharing about how you’ve helped them or what results they’ve gotten through your work (whether they’ve paid for it or not) screenshot it and put it up on your sales page. Social proof sells.
6. Frequently Asked Questions
Dream up any possible question a potential buyer of your product might have and answer it in this section of your sales page.
Having a Frequently Asked Questions section on your sales page is a great way to clear up any potential doubts someone might have and affirm their decision to purchase your product.
Two good things to include on a digital products sales page are technical questions (like how the product is delivered and how it can be accessed by the customer) as well as your refund policy.
Elise’s Note: Also include dates and times if the program is live and you’re running live call elements, share whether they have lifetime access or not and if the product can be done at the customers own pace or if it must be completed by a certain date. Think of the most basic questions and answer them, they might be obvious to you but not to everyone else.
7. Who You Are
Let people know who you are! People want to buy a product from a person they have a connection with, not a nameless and faceless website. Include a section with a photo and bio introducing yourself, your business, why you created this product, etc.
8. Call-To-Action Buttons
I know this item is towards the end of the list, but that doesn’t mean that you should only have one call-to-action (buy) button at the bottom of your sales page!
Instead, you should include multiple call-to-action buttons on your sales page. (I tend to include three – one at the very top under the title and headline, one a few sections down, and then one at the bottom.)
The longer your sales page is, the more call-to-action buttons you should include.
9. A Mockup Of Your Product
With digital products, sometimes people don’t always understand exactly what they’re buying. And people like to see what they’re getting before they make a purchase. With a digital product, that’s obviously kind of hard, but you can create a product mockup that will help people visualize your product.
If your product is an ebook, you can use a free ebook cover creator to create a mockup. For online courses you can include screenshots of the course on a computer mockup image, or mockups of printable worksheets from your course – whatever helps your potential customer visualize the product.
10. Pleasing Visual Design
Finally, there are a few important design aspects to keep in mind when creating your digital product sales page:
- Plenty of white space
- Bullets and lists
- Bold text for emphasis
- Images and graphics interspersed throughout
These things will make your sales page easier to read and comprehend. The last thing you want is a big block of text that no one wants to scroll through!
By including all of these elements, you should be able to create a successful and high-converting sales page for your digital product and see those sales start rolling in!
Does your sales page have any or all of those 10 elements? How will you tweak your current sales page after reading this post? Let me know!
